Pages

Monday, July 15, 2013

Fooled by Our Senses

FE bread smell

Curbing impulse buying is not easy because our senses are flooded with so many stimulations when we go shopping. We buy something not just from what we see or hear, but also because of what we smell.

I remember when I studied in Perth years ago. Every time I went home, when I got off the bus, I could smell KFC fried chicken and it was pulling me in. I don’t know how many times I bought those fried chickens just because I could smell them from the bus stop.

So what can we do? Be aware of those sensations and let them go. Stick to your shopping list!

Inge Santoso, B. Com, CFP®

No comments: